When an allied race has been unlocked for a player, new characters from that race will start at level 20. If a player levels an Allied race from 20 to level 110 without using character boosts, they will be rewarded with a unique "Heritage Armor" for transmogrification that reflects the unique lore behind the race but is limited for use to that race. Doing the quests to unlock the allied races will also unlock the races' unique mounts for use by the characters of their faction. The void elves, Lightforged draenei, Highmountain tauren, and Nightborne, as races tied to the storyline for Legion, were made available with the preorder on January 30, 2018. The Dark Iron dwarves and the Mag'har orcs are made available upon completing the "War Campaign" in Kul Tiras and Zandalar and reaching Exalted with one faction's War Campaign reputation; the Kul Tiran humans and Zandalari will be made available later in the expansion. Game director Ion Hazzikostas also indicated that additional Allied Races may be available in the future. Blizzard later confirmed that there will definitely be more Allied Races beyond Zandalari and Kul'tirans.
If you already have a high level character or a friend willing to give you gold then you can purchase Heirloom items. These items are bound to account and are accessible through the Heirlooms tab using Shift+P. The benefits of these Heirloom items is that they scale with your level keeping your gear up to date without you having to worry about upgrades, and they provide a significant XP bonus.
Formerly, when you visited a new zone, you would be very careful, tiptoeing around, cause everything was higher level than you. But as you dinged (leveled up), you would get more powerful relative to the locals. So you would feel more confident and capable. Dinging came to represent more HP, more Mana, better hit ratio, more crits, more talent points. you felt REALLY good when you dinged, like you had accomplished something. Almost tangible. You would think "now I can go back and take that mob/group that ganked me". And then when you had done all the quests, you would move to another zone and do it again. Fun!