The idea of the expansion came up after the heroes of Azeroth dealt with so much external threats like the Burning Legion. In their own words, "so when we talk about what's the biggest threat in this world, is it the titan or is it the dwarf paladin that put a hammer in that titan's head"? As such, the enemy (at least during the early parts of the scenario) will be the opposite faction, a "vast army of world-destroying forces".[4]
Kul Tiras is the home of the Proudmoores, most notably Katherine Proudmoore, Jaina’s mother. Here in World of Warcraft: Battle for Azeroth for PC, the Alliance players will need to involve themselves in the squabblings of the various great houses that each rule a zone and help settle their disputes in order to win their allegiance in the coming war.
Kul Tirans didn't take this news lightly. The nation attributed Jaina's betrayal to the Alliance itself, and vilified Jaina as a traitor. It won't be easy for Alliance players to win over Kul Tiras to their cause. Filled with regret over how the Horde evolved, Jaina looks set to be a major character in this expansion, possibly taking up her father's old goals of eradicating the Horde.

The upcoming raid, Battle of Dazar’Alor, tackles this problem by having the Horde and Alliance have two raid stories — and the opposite faction will temporary flip sides for flashbacks that show the whole story. The Alliance storm the Zandalar capital and gain a massive upper hand in the war. From there, the writers will have to balance a compelling Alliance story with the rising threat of the Old Gods (and, of course, the ongoing Horde story.)

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