Most heirlooms only work in a limited level range in their default form and must be upgraded to work at higher levels. That costs gold, and you’ll need around 30,000 gold to outfit yourself with a fully upgraded set (counting only those that give you bonus experience). You may need to spend some time on a boosted character to acquire the gold you need to outfit another character with heirlooms, but it’s well worth the effort.
I recommend not counting on transmog sells for your monthly gametime. Its a great market, but also pretty random. You have to have the right items posted at the right moment if a player needs a certain item. If this is not the case, of course you will not sell anything to him. There are people making millions of golds a month with transmog. But they are very professional at it and it really takes a lot of time.
Incursions are a new world content activity that are unlocked when one character has unlocked World Quests. This feature is unlocked account-wide meaning that all characters on that account can access Incursions even without being Level 120. This provides for a lucrative experience acquisition method that is available in a similar pattern to what Legion Invasions offered with nearly an entire level earned by completing an Incursion series which involves four World Quests and one mini-scenario at the end. These also grant item level 370 weapons and Azerite armor, so they should be done any time they are up. Incursions follow a similar schedule to Invasions and are available for 20 hours once they are initiated.
The recruit also grants the recruiter levels, with the latter gaining one level for every two levels the recruit gains. There are a lot of rules and restrictions to that, however. It all basically boils down to leveling alternate characters together. The recruiter can even earn epic mounts and battle pets if you stick with the game for a couple months.
2. Once you have an interested buyer, stay firm in your price. This does not mean to never make them feel like they are getting a bargain. You can subtract 5% off the price and not be hurt as long as you still make a profit! Remember this, as that 5% may not be a big deal to you, but the buyer will feel special and might buy the item for the slightly reduced price. I can not emphasize enough that this is not the same as undercutting! Do not drop every good every time or you develop a reputation as a soft seller and people take more liberties in their dealings with you. If you give someone a constant 5% discount, then they begin to want 10% and then 15% until you no longer make a profit. Discounts are used when you feel that the seller may be pulling away and you really want to just profit and move on!