Materials ('mats') - items that get used in professions. This is driven more by use than by source; for example, copper is very easy to mine, but it is widely in demand, and you can often find bargains in copper, bargains you can profit from. Contrarily, some very scarce mats may have low demand, may only be used in one mediocre recipe, and may not sell.
When assigning a selling price, do not aim for too low a price that would give you too little profit, but certainly do not assign too high a price. Too much greed is never a good thing, and the AH is filled with items that do not sell due to excessive inflation. A very common tactic in the AH is to sell for lower than what another player is offering, and many players make a lot of money that way. Similarly, losing sales thanks to being undercut is never fun. Aim for as low a price you can that will still make you a good profit. If you can keep producing the same item over and over, sell cheaply yet make a good amount of the item, you will reliably make a lot of money by volume. Moving inventory is the best kind of inventory.
As the war in Azeroth rages on, the champions of the Horde and the Alliance look to their in-game friends for help. Whether it’s levelling up for experience, gearing up for combat, or mounting up to see the world, World of Warcraft is always best enjoyed in groups, however big or small. If you have guildmates, friends, or family who haven’t been in Azeroth for a while, let them know they can play for free this weekend.
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2. Once you have an interested buyer, stay firm in your price. This does not mean to never make them feel like they are getting a bargain. You can subtract 5% off the price and not be hurt as long as you still make a profit! Remember this, as that 5% may not be a big deal to you, but the buyer will feel special and might buy the item for the slightly reduced price. I can not emphasize enough that this is not the same as undercutting! Do not drop every good every time or you develop a reputation as a soft seller and people take more liberties in their dealings with you. If you give someone a constant 5% discount, then they begin to want 10% and then 15% until you no longer make a profit. Discounts are used when you feel that the seller may be pulling away and you really want to just profit and move on!
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