Prepare the Horde for war by recruiting the ancient empire of Zandalar. In this troll-dominated territory, ancient evil waits to be unleashed on the world as you battle crazed blood-troll worshippers, gargantuan dinosaurs, and titan constructs. Discover Zuldazar, the oldest city in Azeroth; unveil the bleak swamps of Nazmir; and traverse the deadly deserts of Vol'dun.
Note that these general principles do not apply to blue or purple items. If you are a first-time player, there is absolutely no reason to purchase these items. None. Sub-80 rare and epic items are only for the alts or twinks of established players that have money to waste (because that's what it is) by showing off their Staff of Jordan (or whatever). Blues and purples are completely cost-ineffective for first-time characters. Within a few levels, you will find green gear that is roughly comparable, or you'll get better blues from instance runs at the same level. So, do not buy these items, under any circumstances, if you are a first-time character (no matter how cool they look). And even if you're reasonably well-off financially, think twice. This is especially true as your character gets closer to levels 58 and 68. Even the most basic quest-reward gear in Outland will have substantially better stats than anything you can buy off the AH for a level 56 character. The same is true of Northrend gear at level 68 vis-a-vis the stuff you'll get in Outland at level 68. As such, smart players stop making AH gear purchases by about level 54 or so, and then just gut it out until level 58. The same is true at levels 64-68. Within the first several quests in Hellfire and/or Northrend you'll have replaced half of your gear in any case, guaranteed.
2. Once you have an interested buyer, stay firm in your price. This does not mean to never make them feel like they are getting a bargain. You can subtract 5% off the price and not be hurt as long as you still make a profit! Remember this, as that 5% may not be a big deal to you, but the buyer will feel special and might buy the item for the slightly reduced price. I can not emphasize enough that this is not the same as undercutting! Do not drop every good every time or you develop a reputation as a soft seller and people take more liberties in their dealings with you. If you give someone a constant 5% discount, then they begin to want 10% and then 15% until you no longer make a profit. Discounts are used when you feel that the seller may be pulling away and you really want to just profit and move on!
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