This is cumulative, as you take into account each failed sale as a loss. In the event too many deposits accumulate, you must decide whether to continue selling the item inflated by too many sales or finding of another way to dispose of it. One final tip: when you find that an item fails to sell in one AH, selling it on the other may finally dispose of it and get you your earnings.
Once your character makes it to Outland and beyond, cashflow frees up considerably. The quest rewards are much better than in Azeroth. In fact, a typical character will earn from 1000-1200 in quest rewards and vendor trash while leveling 60-70 in Outland, and perhaps 1400-1600 from 70-80 in Northrend. The tendency is, therefore, to spend more freely after one hits 60. However, it is important for players not to go crazy on their spending once they make it to Hellfire. One thing is, training costs, repair costs, and consumable costs are also higher. More important, there is a large purchase that you are going to want to make at some point after level 60, your first flying mount and skill. The "bird" costs 40, the skill will cost you far more. Not only that, but if you want to fly it in Northrend at level 70, you'll have to shell out another 400 for Cold Weather Flying. And for those characters who will be 'farming' herbs or ore in either Outland or Northrend, an elite flying mount is almost essential, as it helps you gather almost twice as fast. That's another 5000 you'll be looking at. Therefore, budgeting carefully during the 60-80 leveling process is essential to ensuring you have sufficient cash on hand for making those purchases. Saving your pennies early makes that bird appear that much sooner.
2. Once you have an interested buyer, stay firm in your price. This does not mean to never make them feel like they are getting a bargain. You can subtract 5% off the price and not be hurt as long as you still make a profit! Remember this, as that 5% may not be a big deal to you, but the buyer will feel special and might buy the item for the slightly reduced price. I can not emphasize enough that this is not the same as undercutting! Do not drop every good every time or you develop a reputation as a soft seller and people take more liberties in their dealings with you. If you give someone a constant 5% discount, then they begin to want 10% and then 15% until you no longer make a profit. Discounts are used when you feel that the seller may be pulling away and you really want to just profit and move on!