Note that these general principles do not apply to blue or purple items. If you are a first-time player, there is absolutely no reason to purchase these items. None. Sub-80 rare and epic items are only for the alts or twinks of established players that have money to waste (because that's what it is) by showing off their Staff of Jordan (or whatever). Blues and purples are completely cost-ineffective for first-time characters. Within a few levels, you will find green gear that is roughly comparable, or you'll get better blues from instance runs at the same level. So, do not buy these items, under any circumstances, if you are a first-time character (no matter how cool they look). And even if you're reasonably well-off financially, think twice. This is especially true as your character gets closer to levels 58 and 68. Even the most basic quest-reward gear in Outland will have substantially better stats than anything you can buy off the AH for a level 56 character. The same is true of Northrend gear at level 68 vis-a-vis the stuff you'll get in Outland at level 68. As such, smart players stop making AH gear purchases by about level 54 or so, and then just gut it out until level 58. The same is true at levels 64-68. Within the first several quests in Hellfire and/or Northrend you'll have replaced half of your gear in any case, guaranteed.

As a new Orc on the block, I have trouble leveling efficiently. Recently, I read a review about Zygor Automated Leveling Guides. The add said these guides were useful to new players who frequently lose themselves in the questing game and fail to level effectively. The problem is the price. As a graduate student, my time and money come at a premium, and I really don't want to sink $60.00 into a leveling helper if it not all its cracked up to be. Has anyone used such a method successfully? I don't want to waste my time or that of others, but I figured posting this question was worth a shot and it would certainly be much easier on my bank account, especially if Zygor Guides is just trying to pull the proverbial wool over the eyes of new WoW gamers. Thanks for your comments in advance and Happy Holidays.
1. Don't just take anybody with some gold willing to go. Make sure they at least have some heroic gear or better. Bringing someone in greens not only hurts your chances of killing the bosses, but these players often anger those who are in better gear that need one item and then get outbid by some "noob". You are looking again to establish relationships and repeat customers!
The downside is that War Mode will make you vulnerable to other players, which means you might be killed more often. Whether it’s worthwhile will depend on the zones you’re visiting and how active the other faction is on your server cluster. Heavily populated realms usually mean more players on both sides, and more conflict, but on quieter realms, you may rarely run across an enemy.
The most simple thing is TradeSkillMaster. This AddOn shows you quite an amount of information in the items tooltip. In my opinion, DBRegionMarketAvg the best source. It tells me the price, an item was posted on all EU realms in the last 14 days. Why not DBMarket? DBMarket only shows you the items value from your server in the last 14 days. This value often gets manipulated. Some people start to post an item with a 500g value for 500.000 Gold on the auction house for several weaks. As a consequence, DBMarket is rising towards 500.000 Gold.  If you use DBMarket with 100% and post your item for 500.000 Gold, nobody will buy it.
The Auction House is always the best option for getting good equipment at a good price. The only items you should be buying from Vendors are basic consumables: food, drinks, arrows, bullets, vials, dyes, etc. Most other things should come from the Auction House, as they are generally cheaper. Keep these tips in mind when buying items off the Auction House:
NOTE: It is VERY important to not vendor any equipment you pick up. You will be deconstructing all of your gear for resources that will help you in the Warfronts to be fought! Deconstructing, or scrapping, your gear will be done using the Scrap-o-Matic 1000 if you are Alliance and the Shred-Master Mk1 if you are Horde. This works the same as the way the Obliterum Forge worked in Legion. The scrapping feature can be used on all Battle for Azeroth equipment found, not just craftable equipment, so save everything you acquire for the scrapper! Before we get started, keep in mind some of the tips below that can speed up your leveling process!
Island Expeditions are three-man scenarios that pit the team against three enemies using what Blizzard calls “advanced A.I.” That means the enemies will act more like players, pursuing goals proactively and filling class roles. The expeditions take inspiration from action RPGs, with randomized areas that mix up the experience each time. Players’ main goal will be obtaining resources more quickly than their foes, and expeditions should last 15 to 20 minutes. While primarily meant for PvE, there is a PvP mode that replaces the opposing A.I. with teams from the enemy faction.
Island expeditions require groups of three players to venture to islands with randomly spawned enemies and piles of AP. The island expedition ends once they collect a certain amount of AP, and they are granted about 300 AP as a reward — unfortunately, players don’t get any of the between 6,000 and 12,000 AP they collect during the expedition. These missions can take anywhere from three to 20 minutes, and never once offer any real challenge or depth.

Nearly all quests offer cash or items as a reward, and often both. While completing quests shouldn't be your main form of wealth generation, it is something you are going to do anyway. The key to making the most of quests is picking your reward items wisely. Don't always pick the item that most fits your class - if it isn't demonstrably better than your current item, instead go for whatever reward sells for the greatest amount to the vendor. You can select the in-game interface option to display it in the tooltip. In general, if you can't use a quest reward for your character, pick either a plate-armor or melee weapon as your reward--these tend to sell to vendors for more than other items.
Congratulations on reaching Level 120! Now that you have hit Level 120 we recommend looking at our Easy mode page and Talents section to learn how to play at max level. To get yourself prepared for the end-game content ahead, we strongly recommend this Battle for Azeroth Raiding Lexicon/Spreadsheet by Medivh. It is a gold trove of information that will help you when gearing up in Battle for Azeroth and more.

I recommend not counting on transmog sells for your monthly gametime. Its a great market, but also pretty random. You have to have the right items posted at the right moment if a player needs a certain item. If this is not the case, of course you will not sell anything to him. There are people making millions of golds a month with transmog. But they are very professional at it and it really takes a lot of time.
-Global Cooldown- Almost all spells are now on the global cooldown. This has slowed gameplay down quite a bit and you won't get to use the full potential of your spells cooldowns. For example, you cast a spell that increases your damage for 15 seconds, after the global cooldown and you're able to cast again, you now only have 13.5 seconds to make use of the remaining time. There are far too many spells on the global cooldown that shouldn't be.
The Horde 12-20 (Barrens + Stonetalon Mountains) guide has been rewritten and revamped.  In addition, there has been numerous tweaks to the speedrun route to make things faster and easier to follow.  Also, in case you haven't noticed I am now adding about 40% more info per step and redoing all the images.  Unlike with my previous vanilla guides, I am now giving a brief explanation of where to go and what to do with each step along with any other helpful tips.
Be aware of the seasonality of items. Check what items are used in seasonal achievements, such as Delicious Chocolate Cake or Small Egg during Children's Week. When the Darkmoon Faire is in season, Darkmoon cards and decks (Furies, Elementals, Lunacy, etc.) tend to sell well, but prices also tend to get depressed. When the Faire leaves, prices return to normal, but sales volume decreases. The same is true of things like Snowman kits, Red Holiday wear, etc. Holding onto that Snowman kit for a few months, and then listing it in July, can net you a significant profit.
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Any item with a grey name is considered vendor trash or poor quality. White items have some use such as tradeskills, spell reagents or reputation raisers, so you may want to check to see if they're worth more than the vendor price. Keep your eyes out for regular quality weapons, as even the worst of these tend to sell for several silver, or several gold at high level. Always check the tooltip for the vendor price before discarding anything. Also, white (or even grey) shoulder armor under level 20 sells regularly on the auction house, mainly because there is nothing better available at that level. 

PLUNDER THE ISLANDS OF THE GREAT SEA – Explore Azeroth’s uncharted isles in Island Expeditions. Battle in groups of three as you race against cunning rival intruders (or enemy players) to collect the island’s resources and fuel the war effort. Constantly evolving challenges await as you traverse frozen landscapes near Northrend, open the gates of an abandoned Gilnean castle, navigate a war between elementals, and more.
Once your character makes it to Outland and beyond, cashflow frees up considerably. The quest rewards are much better than in Azeroth. In fact, a typical character will earn from 1000-1200 in quest rewards and vendor trash while leveling 60-70 in Outland, and perhaps 1400-1600 from 70-80 in Northrend. The tendency is, therefore, to spend more freely after one hits 60. However, it is important for players not to go crazy on their spending once they make it to Hellfire. One thing is, training costs, repair costs, and consumable costs are also higher. More important, there is a large purchase that you are going to want to make at some point after level 60, your first flying mount and skill. The "bird" costs 40, the skill will cost you far more. Not only that, but if you want to fly it in Northrend at level 70, you'll have to shell out another 400 for Cold Weather Flying. And for those characters who will be 'farming' herbs or ore in either Outland or Northrend, an elite flying mount is almost essential, as it helps you gather almost twice as fast. That's another 5000 you'll be looking at. Therefore, budgeting carefully during the 60-80 leveling process is essential to ensuring you have sufficient cash on hand for making those purchases. Saving your pennies early makes that bird appear that much sooner.
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