With every floor, enemies will become stronger but you’ll also become more powerful by using temporary skills called Anima Powers. Levels will also become more complex the higher you climb—the first few floors will have a simple layout, but higher up you’ll be dealing with traps, puzzles, and locked doors that will require keys held by ruthless enemies.
The four zones that comprise the Shadowlands are ruled by "Covenants", similar to the Class Orders introduced in Legion. Each Covenant will have its own campaign, similar to the War Campaign in Battle for Azeroth, with gear specific to the faction and abilities both universal and determined by class. The four covenants are the Kyrian of Bastion, the Night Fae of Ardenweald, the Venthyr of Revendreth, and the Necrolords of Maldraxxus. Players experiencing the Shadowlands content for the first time will need to reach level 60 before they can choose to pledge themselves to a Covenant, while alts are able to do so at the start of the Shadowlands content.
But we know that the mission table feature will return in some way, thanks to a Hazzikostas interview with Twitch streamer and professional World of Warcraft tank, Sloot. In the interview, Hazzikostas confirmed that mission tables are present in Shadowlands, and that Blizzard wants it to be something you can do on your phone, rather than a front and center feature. Hazzikostas also stated that the team is looking to evolve the gameplay and offer more for players.
Shadowy Tormentors inhabit this dimension, and emerge from it to torment death knights such as Koltira Deathweaver. The Lich King originally kept them at bay, but after the Knights of the Ebon Blade left his service, the tormentors are now loose upon them. He even appears in the World of the Dead, as he calls it, riding a frost wyrm during  The Power to Destroy.
Adventurers entering the Shadowlands will find the realm of the dead in disarray. In the natural order of things, souls are sorted and sent on to an afterlife realm appropriate to the lives they lived, but starting around the time of the Burning Legion's third invasion of Azeroth, all souls who have perished—including the innocents slain at Teldrassil—are being funneled directly into the Maw. The Shadowlands are starving for anima even as the Maw continues to grow from the glut of fresh souls. Sylvanas Windrunner has been seemingly perpetrating acts to bring about great amounts of death and destruction. In partnership with the Jailer, they have been working toward a common end for some time.