“Having people feel strong emotions about something is the point of that faction alliance.” Kevin Martens, a designer on World of Warcraft, told Polygon. “With Legion, we had to work together against the more existential threat against the Legion and it’s great to do that once in a while. But the core of the game, that red versus blue content, it’s good to come back to that. For people to feel something about that, that’s special. That’s hard to do!”

Azerite equipment is currently balanced around being able to unlock the outermost, earliest tier of power immediately upon acquisition, while delaying further advancement until the Heart has been further empowered. For example, the first piece of Azerite equipment, gained shortly after the Heart itself, is fully empowered once the Heart of Azeroth has reached level 3. A character at 120 (the maximum for the expansion) may find a piece whose first tier requires the Heart to have grown to level 12 or greater.
Although the Battle Pet Trainer will only offer to teach you your race-specific companion, it is possible to add all of these pets to your collection. You can either find them in your faction’s auction house or you can create a character of the race whose pet you would like to learn. Using your new character, you can seek out any battle pet trainer in major cities. After you learn the pet, you can delete the character; the pet you learned will not be removed from your collection.
As others have said, there are free alternatives... which is important to consider if the price of the Zygor Guides are a concern. If speed and convenience are more important, then they're worth it. Zygor will take you through the quests in the most efficient way possible, and their customer support and the speed with which they update the guides when changes are made to the game is impressive. I know I went from 80-85 a heck of a lot faster (in /played time) than my co-worker who doesn't have the guides. And we had a bet going to see who would make it first. For me, it was worth it. Your mileage may vary...
Although the Battle Pet Trainer will only offer to teach you your race-specific companion, it is possible to add all of these pets to your collection. You can either find them in your faction’s auction house or you can create a character of the race whose pet you would like to learn. Using your new character, you can seek out any battle pet trainer in major cities. After you learn the pet, you can delete the character; the pet you learned will not be removed from your collection.
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