Quarterly results of the Activision Blizzard Earnings Call are here and we learned that Battle for Azeroth pre-sales are ahead of plan and more content in Legion lead to overperformance versus the prior expansion at this point in time.
- 374M MAUs (Monthly Active Users) (down from 385M MAUs since Q4 2017).
- Activision 51M (down from 55M)
- Blizzard 38M (down from 40M)
- King 285M (down from 290M).
World of Warcraft
- The game is on a strong trajectory, with an encouraging start to pre-sales for the upcoming expansion (preorders ahead of plan).
- World of Warcraft is releasing more content, more regularly than ever before, leading to overperformance versus the prior expansion at this point in time and higher engagement sequentially.
- The game had strong participation with in-game purchases.
- The game continued to reach and engage its large global audience through multiple efforts, including a new promotional bundle, an expansion, and a player versus environment mode, Monster Hunts, which has had strong engagement so far.
- Overwatch continued to add new players, and engagement remains strong, with the most recent seasonal event, Retribution, having the highest participation rate to‐date.
- Recognized as BAFTA’s “Best Evolving Game”.
- The inaugural regular season for the Overwatch League launched in January and continues to reach millions each week.
- Combined hours spent playing and watching Overwatch increased quarter‐over‐quarter.
- The Overwatch League and its partners introduced new engagement programs like token drops, cheermotes and the new Twitch league pass, which deliver enhanced viewing experiences while adding unique revenue opportunities.
- Planning to add a handful of teams in key strategic markets by end of year.
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